Q.01Standard of careStandard of careCited from public filingsWhat is a fiduciary financial advisor?
What is a fiduciary financial advisor?
A fiduciary financial advisor is an investment professional who is legally required to act in your best interest at all times. The obligation has two prongs: a duty of loyalty — the advisor must put your financial interests above their own — and a duty of care, meaning every recommendation must be suitable and well-reasoned for your specific situation. This standard is grounded in the Investment Advisers Act of 1940 (Section 206) and reinforced by the SEC's Regulation Best Interest (2020). It contrasts with the older “suitability” standard used by many brokers, which only requires that a recommendation be broadly appropriate — not the best available option for you. A true fiduciary cannot accept commissions, kickbacks, or undisclosed compensation tied to the products they recommend. Fiduciary Check verifies this obligation against each advisor's Form ADV Part 1 and Part 2 filings before issuing its Orange Checkmark.

